Most of the badminton equipment manufacturers bring out new ranges every year. For players this means higher prices if you want the very latest products. After one season, these pricescome down as the retailers try to get rid of them for the new stock. The top badminton racket makers such as Yonex make sure that no retailer can sell their stuff below their recommended retail price.
This keeps the prices artificially high, and keeps the profits high as well. It also puts the retailers in a bad position for their business, because they cannot offer discounts and other deals that help them to sell things. The other badminton brands do not have these restrictions, and so they are a friend of the dealers, unlike Yonex who keep on putting prices up year on year.
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